This chapter is full of historical background regarding rhetoric. Also, it meshes how important this skill is in today's electronic world. I like the idea of rhetoric, which has received a negative "tag" in recent history ie: lawyer, politician etc., being the "faculty of discovering the available means of persuasian in a given situation." A rhetor is, "the good person speaking well." I like the idea of ethical speech and being responsible for what you write and say. It is esteemed that one speak not only eloquently and persuasively, but ethically as well, and this carries over into our writing as technical writers. Obviously there is product liability which  holds writers accountable for what they have written. Technical writers must be accountable to their audience.  Vincent Ruggiero came up with ethical criteria dealing with obligations, ideals, and consequences. Ideals are communially defined notion of excellence.  "A discourse community," which was mentioned in the chapter, "is a group of people bound by a common interest who share and regulate specialized kinds of knowledge and way of communicating." Here we have Mt. Zion and Dr. Trey's classes as we work together to achieve a betterment for the whole of the midtown community. "Who is my audience?" Tom Hallock asks this in his classes. Who am I writing for?  This is integral to your writing.  The chapter also mentions what you talked about in class last Wednesday, ethos, pathos, and logos.   Ethos relates to the writer's credibility and character. Isocrates and Aristotle held ethos to be most important.  Pathos addresses audiences' values and emotions ie: humor and fear.  Logos presents the reasoning or logic of the argument.  The audience assesses the persuasiveness of the argument. ie: resume. Chater 3 mentions the 5 Cannons: Invention (idea), Arrangement, which deals with coherence (logical flow), verbal-visual integration, and accessibility (accommodating users), Style, Memory, and Delivery.  This brought to mind a book I read last summer for fun. I believe the title was How White Are You? Anyway, the book mentioned the font Helvetica becoming the font to use. It made me  think of the five cannons dealing with style and delivery. Helvetica is preferred for screens where resolution can vary. Huh, who'd a thunk that  eh?  I must conclude that chapter 3 held some gems, while it may have been a bit wordy and redundant, it mentioned that when people read text books they tend to "skip" so repetition is benefical so that your audience gets the intended message.  Hey are we really suppossed to bring our resume to class next week?